Labels may include terms that may be perceived as misleading. The term Blanc de blancs may be included in a label. This term means “white wine made from white grapes”. The fact is that white wines are predominantly made from white grapes, with the exception of many sparkling wines, the common use of the red Pinot noir in Champagne wines being a typical example.
A wine label may include the producer, the bottler and the merchant’s names. The bottler’s name must always be included in the label. The importer’s name must be included in the label only for countries outside the Common Market.
To better reach the market of blind or sight-impaired wine consumers, labels have appeared printed in Braille. Currently the only known winemaker who has taken the initiative to print all their labels in Braille is Chapoutier winery in France.